Strategi Bisnis Waterpark PTC Jayapura dalam Meningkatkan Keuntungan Usaha

Penulis

  • Weny Lestari Sinaga Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Dinamika
  • Candraningrat Universitas Terbuka

DOI:

https://doi.org/10.56709/mrj.v3i3.312

Abstrak

Business strategy can be measured as good and bad using five business strategy indicators, namely marketing, operations, distribution, organization and strategies related to finance. Likewise with the Waterpark business strategy that is implemented to increase profits. The aim of this Scientific Work is to determine the PTC Jayapura Waterpark business strategy in increasing business profits. The research method used is descriptive qualitative. The research results obtained are that the PTC Jayapura Waterpark business strategy in increasing business profits has been implemented in accordance with five business strategy indicators, namely (1) marketing, (2) operations (3) distribution, (4) organization, and (5) related strategies with finances. The business strategy implemented can be said to be able to increase finances because the management has been carried out semi-professionally. This is stated because, even though the business being run is not yet in the form of a PT/CV, Waterpark PTC has carried out a business strategy in a precise and efficient manner, so as to increase profits from business activities

Unduhan

Data unduhan belum tersedia.

Diterbitkan

2024-09-02

Cara Mengutip

Weny Lestari Sinaga, & Candraningrat. (2024). Strategi Bisnis Waterpark PTC Jayapura dalam Meningkatkan Keuntungan Usaha. Economic Reviews Journal, 3(3), 2083 –. https://doi.org/10.56709/mrj.v3i3.312