Pengaruh Modal Usaha, Lokasi Usaha, Biaya Produksi dan Jumlah Tenaga Kerja Terhadap Tingkat Pendapatan UMKM dalam Sektor Kuliner di Kota Gorontalo

Abstract

The research findings indicate that business capital contributes 23.4% to MSME income, but its impact is not significant. Business location contributes 14.3%, which is also not significant in affecting MSME income. On the other hand, production costs have a negative impact of -72.3%, indicating that high production costs can reduce income, although the result is not significant. Conversely, the number of workers significantly contributes 31.7%, emphasizing that good labor management can significantly increase MSME income. Overall, the independent variables in this study explain 30.8% of the variation in MSME income, while the remaining 69.2% is influenced by factors outside the model. These findings underscore the importance of optimizing labor management and improving production cost efficiency to support income growth for culinary MSMEs in Gorontalo City.