Pengaruh Harga, Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: Café Wow Sumber Podang Kediri

Abstract

This study aims to determine the influence of price, location and service quality on customer satisfaction at Cafe WOW Sumber Podang Kediri. The sampling method used in this study is the Purposive Sampling method. In the price variable, it can be concluded that if t calculates > t table or 2.342 > 1.677, then the price variable has a significant effect on customer satisfaction. (2) In the location variable, it can be concluded that if t counts > t table or 3.380 > 1.677, then the location variable has a significant effect on customer satisfaction. Based on the simultaneous test, it can be concluded from the f calculation > f table or 26.840 > 2.58 that the variables of price, location and service quality simultaneously (simultaneously) have a significant effect on customer satisfaction, which means that between the F calculation test and the F table have a strong effect and the interrelationship between independent and dependent variables, meaning that the price offered is cheap, the location is strategic and the quality of service affects customer satisfaction.