ALYA ZAKIATUNAFISAH; DINA LUSIANTI; SUTONO. Pengaruh Promosi Penjualan, Iklan, Sosial Media Marketing dan Celebrity Endorsement Terhadap Ekuitas Merek Produk Sabun Pembersih Wajah Pond’s pada Generasi Z di Kabupaten Pati. Economic Reviews Journal, [S. l.], v. 4, n. 3, p. 1429 –, 2025. DOI: 10.56709/mrj.v4i3.878. Disponível em: https://www.mes-bogor.com/journal/index.php/mrj/article/view/878. Acesso em: 30 apr. 2026.