DIVA ARYANA, I. K.; ADHISWARI WEDAGAMA, D. A. T. Analisis Pengaruh Personalisasi Berbasis AI terhadap Niat Beli Konsumen Generasi Z di Shopee melalui Persepsi terhadap Personalisasi. Economic Reviews Journal, [S. l.], v. 4, n. 4, p. 2593 –, 2025. DOI: 10.56709/mrj.v4i4.1010. Disponível em: https://www.mes-bogor.com/journal/index.php/mrj/article/view/1010. Acesso em: 14 may. 2026.