THERESA ARUM VIADOLLOROSA; SITI AMINAH. Efektivitas Penerapan Visual Merchandising pada Event PCE untuk Meningkatkan Minat Beli Konsumen di PT. Bintang Permata Sejati. MES Management Journal, [S. l.], v. 4, n. 1, p. 689 –, 2025. DOI: 10.56709/mesman.v4i1.644. Disponível em: https://www.mes-bogor.com/journal/index.php/mesman/article/view/644. Acesso em: 7 may. 2026.